I'm Filippo Moscardini, an AI Creative Director based in Barcelona.
For over 8 years, I worked in Visual Merchandising for luxury and global fashion leaders — Prada, Moncler, and Zara (Inditex) — shaping brand identity, spatial aesthetics, and campaign visual flow across London and Europe.
Educational background: Visual Merchandising & Concept Stores at Polimoda, Digital Visual Merchandising at University of the Arts London (UAL), and currently completing the ONLINE Master in Generative AI for Creatives by Founderz x Microsoft.
TRANSITIONING into Generative AI IT IS nota trend, but IT IS a natural evolution of my core expertise:
"Building visual worlds for brands. The tools changed, but the eye behind them didn't."
FMS AI Creative Lab is where that experience meets AI — editorial concepts, campaigns, and product visuals built with the same instincts I used to bring to a physical store window, now applied to generative image-making.
This is a spin-off of filippomoscardinistudio.com.
