I'm Filippo Moscardini, AI Creative Director based in Barcelona.
For over 8 years, I worked in Visual Merchandising for some of the biggest names in fashion — Prada, Moncler, and Zara (Inditex) — shaping how their stores and campaigns looked and felt, mostly across London and Europe.
I studied Visual Merchandising & Concept Stores at Polimoda and completed the Digital Visual Merchandising course at University of the Arts London (UAL).
in 2024, I started exploring generative AI — not as a trend, but as a natural extension of what I already did:
"building visual worlds for brands. The tools changed, but the eye behind them didn't".
FMS AI Creative Lab is where that experience meets AI — editorial concepts, campaigns, and product visuals built with the same instincts I used to bring to a physical store window, now applied to generative image-making.
This is a spin-off of filippomoscardinistudio.com.
